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Building a personal leadership style

Super Bowl-winning coach says be true to yourself

By Kim McGrath Office of Communications and External Relations
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In the high-pressure world of professional sports, where aggressiveness is often seen as a sign of a strong leader, Super Bowl-winning coach Tony Dungy broke the mold.

“When I interviewed for head coaching jobs, I was told I wouldn’t be forceful enough or tough enough to oversee a team,” Super Bowl-winning football coach Tony Dungy told a standing-room-only crowd in Wait Chapel March 26. Counseled by leaders in the field that it would be impossible to manage an NFL team without “striking up a fear factor,” Dungy stuck to his faith-based, relationship building leadership philosophy. “I didn’t have to be a stereotypical coach.”

Read more about Coach Dungy

Dungy, known for his quiet style, told the crowd he has always chosen his words carefully, especially when he felt frustrated on the sidelines. “When I’m angry, I say, ‘You’ve got to be kidding me. When I’m really angry I say, ‘You’ve GOT to be kidding me.’” Whether leading a sports team, a team of colleagues or a family, he believes in building up rather than breaking down and putting others first.

Sitting on stage in a director’s chair between Wake Forest President Nathan O. Hatch and Vice President for Career Development Andy Chan, Dungy talked about the triumphs and challenges of team building and the importance of staying true to your own style. The question-and-answer program was the inaugural event of the Leadership Project, a new initiative that engages students and the community in a personal and reflective conversation with leaders who span diverse career paths, generations and worldviews.

Students had time to talk with Dungy one-on-one during his visit to campus.

Students had time to talk with Dungy one-on-one during his campus visit.

“Tony Dungy seemed a natural choice to kick off such an important and meaningful initiative,” said Hatch. “Though Tony is well-known in the sports world, his inspiration on how to motivate people goes beyond the gridiron. Excellence in leadership is not field specific.”

“If you look at any organizational chart, the CEO is at the top, then you move down the line to the workers. The problem is, you always feel if you’re at the bottom, you’re not that important,” said Dungy. Instead, Dungy puts the coach on the bottom and the players at the top. The message to the team is that the coach supports the structure, and the leaders are everywhere in the organization.

In response to a question posed by the audience on how those with quieter voices can lead, Dungy said: “Find creative ways to get your point across, but don’t feel like you have to leave your personality. If you have the right message, your voice will be heard. Stay true to who you are.”

Dungy led the Indianapolis Colts with MVP Peyton Manning to a Super Bowl victory in 2007, the first such win for an African-American coach. He joined the Colts in 2002 after serving as the most successful head coach in the history of the Tampa Bay Buccaneers. Widely recognized as an inspirational champion both on and off the field, Dungy has authored several books on topics such as living life with integrity, courage, strength and purpose.

He described his philosophy of leadership as being able to deflect the credit and take the blame for those you support. “It’s easy to take the credit, but you have to be ready to admit your failures and mistakes and try to overcome them.”

Leaders have to be grown, he said. People have to be given a chance. And when the opportunity comes, doing the right thing over and over and over again is the way to stand out.

“Separate yourself from the crowd by helping people. If your motivation is to make a difference in others, you’re always going to shine.”

About the Leadership Project

  • For more information about the Leadership Project visit the website and follow #wfuleads on Twitter. The Leadership Project reaffirms Wake Forest’s promise to prepare students to lead lives that matter – building upon existing programs, courses and career development opportunities to help students discover who they are, understand what’s required to become an effective leader, and determine what actions to take to improve their own personal development
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