Wake Forest News

Forbes Advisor

Gas prices dipped for business owners last month

Consumers are getting some relief at the pump as gas prices have fallen in recent weeks—and so are business owners. The national average gas price has steadily fallen since May from around $4.50 per gallon to $3.84 per gallon, according to AAA. However, AAA announced on July 9 that gas prices are increasing again—and that crude oil prices “could rise if volatility lingers along the Strait of Hormuz.” Because of this, “it is almost impossible to predict which way oil and gasoline prices will go,” said Robert Whaples, an economics professor at Wake Forest University.

July 16, 2026

PsyPost

New psychology research reveals the insidious nature of bullshit

Psychology professor John V. Petrocelli, author of the book “The Life-Changing Science of Detecting Bullshit,” wanted to test the real-world impact of this behavior. and author of the book The Life-Changing Science of Detecting Bullshit, wanted to test the real-world impact of this behavior. In a 2023 study, Petrocelli and his colleagues explored how untrustworthy sources influence consumer attitudes over time. Participants read an advertisement for a fictitious gluten-free pizza and then learned the advertiser was either a known liar or a known bullshitter.

July 17, 2026