Research Archive

Expert Pitch

Pros penalized off the tee at The Masters are more likely to take risks

March 7, 2017  |   Faculty, Research

Research by Wake Forest University sports economist Todd McFall suggests that a faction of players beginning holes with penalty strokes will regularly take greater risks in their subsequent shots to avoid any additional strokes—a decision predicted by behavioral economics that can lead to disastrous consequences for golfers’ performances.


Two-day conference explores frontiers in consciousness research

March 6, 2017  |   Events, Faculty, Research

Leading researchers in the fields of perceptual studies and neurobiology will explore the latest scientific findings on consciousness and near-death experiences at a two-day conference March 22-23 hosted by Wake Forest University and Wake Forest Baptist Medical Center.


Gender diversity in STEM: ‘Let’s change the world together’

January 24, 2017  |   Faculty, Research, Staff, Student, Top Stories, Valuing Diversity

Universities across the U.S. have developed programs to attract women and under-represented minorities to the STEM disciplines. So why aren’t more of these students declaring a major in science, technology, engineering and math – and seeing it through to a career in research or academia? At Wake Forest University, students, faculty and administrators are tackling that question through formal research, departmental evaluations and innovative outreach.


WFU taps NSF’s Olga Pierrakos as founding engineering chair

January 24, 2017  |   Admissions, Faculty, Research, Staff, Student, Top Stories

Wake Forest University has appointed Olga Pierrakos as founding chair of the Department of Engineering, one of Wake Downtown’s new anchoring academic programs, which will begin offering classes this fall.


Ads for dads: WFU professor advises on new Barbie campaign

January 23, 2017  |   Faculty, Research, Top Stories

Grooming Barbie®’s hair is one thing, but grooming her latest ad campaign is quite another. That’s the opportunity at hand for Wake Forest University education professor Linda Nielsen, a leading expert on fathers and daughters, who is now weighing in on marketing efforts for the world’s most iconic doll.

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