WFDD Raises $140,000 in Spring Campaign
Public radio listeners pledged a record $140,726 to the 1998 spring fundraising campaign for Wake Forest University’s National Public Radio station, WFDD (88.5 FM). The seven-day campaign started with a live “Across the Blue Ridge” show in WFDD’s Studio A on April 18 and ended with an on-air jazz party April 25.
The campaign goal was $119,000. On-air pledges totaled nearly $122,000 and pre-campaign mail-ins topped $18,000. There were 1,164 membership renewals, and 471 people pledged to WFDD for the first time.
WFDD broadcasts classical music, NPR news, and other programming. The oldest NPR station in North Carolina, WFDD has 90,000 listeners in 32 counties.
Linda Ward, WFDD station manager, thanked the station staff, the hundreds of volunteers who answered phones and kept records, and the dozens of businesses providing food and services to the campaign. “We thank our community for reaffirming the value of public radio in the Piedmont Triad, and we will strive to retain this outstanding level of loyalty,” Ward said.
