Categories: University Announcements
PepsiCo's decision to launch an online cause-related marketing program rather than advertise during the Super Bowl has generated tremendous interest. The program centers around Pepsi's pledge to donate millions of dollars to social causes voted on by Pepsi "fans." Social networking appears to be providing a more cost-effective way to reach a larger audience with greater long-term impact than television. But is it a trend that's here to stay?Categories: Research & Discovery
The hour is late, but there is still enough time to launch a true Green Revolution to solve the world's greatest problems that all trace their causes to energy, said best-selling author and New York Times columnist Thomas Friedman in a speech at Wake Forest Wednesday night.Categories: Environment & Sustainability
Nearly 75 million people read a romance novel in 2008, 90 percent of them women. Harlequin, the largest publisher of romance novels, publishes 120 titles a month in 25 languages.
Scholars have recently started to examine this popular, but much maligned genre, and how it reflects the changing roles of women in society.Categories: Research & Discovery
Categories: Environment & Sustainability
It's time again for Americans to stand up and be counted. In mid-March, census forms will be mailed or delivered to households across the country. Associate Professor of Sociology Ana Wahl, who studies housing patterns and racial integration in neighborhoods, explains the importance of the census, why fewer people may complete this year's survey, and how she uses census data in her research and teaching. Categories: Community Impact, Research & Discovery
Wake Forest will celebrate the start of the Chinese New Year and the "Year of the Tiger" with several events on campus on Feb. 13.Categories: Arts & Culture, Campus Life, Global Wake Forest
Categories: Community Impact, Global Wake Forest, Pro Humanitate, University Announcements
In Santarem, one of the poorest regions of Brazil, children go to school for only half the day; the rest of the day, many have no place to go but the streets. Wake Forest students spent two weeks over winter break helping construct a community center to give these children a safe place.Categories: Experiential Learning, Global Wake Forest, University Announcements
Categories: Arts & Culture, Athletics