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Alicia Roberts

Associate Director, News and Public Relations

Alicia Roberts began her communications career as a newspaper journalist, and her media experience now spans content marketing and social media strategy, advertising and brand strategy, media relations, podcast planning and business-to-business publishing.

She worked as metro editor at The State newspaper in Columbia, S.C., where her enterprise reporting staff won multiple awards for special investigations, and as a news editor at The Charlotte Observer. While at the Observer, she served as director of partner relations for the Charlotte News Alliance, an innovative grant project connecting newspapers with emerging hyper-local news organizations. Since 2010, she has written about health and science research, among other topics, for Wake Forest University.

Alicia earned her B.S. in English and communications from the University of Dayton in Ohio.


Stories by Alicia


TurkeyPalooza tackles increased demand this holiday

With community partners ramping up for an increased need for Thanksgiving meals this season, the Campus Kitchen at Wake Forest University kicks off its annual TurkeyPalooza on Sunday, Nov. 16. The goal of this annual tradition: Prepare a Thanksgiving feast for those in need in Forsyth County—more than 600, at last count. Student volunteers will…


Wake Forest’s Project Pumpkin welcomes local schoolchildren to annual fall festival

Hundreds of kids will trick-or-treat around Wake Forest University’s Benson University Center from 3-6 p.m. Tuesday, Oct. 28, for the annual Project Pumpkin fall festival, a University student-led event to bring together students, faculty, staff and Winston-Salem communities. Media are invited to attend. Please contact media@wfu.edu to confirm plans to visit. Check-in will be at…


Wake Forest cancer research fundraiser draws record participants

Wake Forest University’s annual Hit the Bricks fundraiser inspired a record number of runners and walkers—more than 2,264—to circle Hearn Plaza on Oct. 1 in support of the Brian Piccolo Cancer Research Fund. In fact, no other student-led fundraiser at Wake Forest has attracted as many participants. This year's Hit the Bricks runners, representing a…


Running laps for cancer research

Faith Martin is hitting the bricks Oct. 1 for Izzy, her younger sister and best friend, who lost her life to osteosarcoma in 2022, just two years after her diagnosis. Because raising money to support cancer research could make all the difference in someone’s life, events like Wake Forest University’s Hit the Bricks are so…