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As a faculty member, your insights and expertise are valuable to journalists. Our team can help you: prepare for interviews, proactively pitch media coverage of your work, coordinate logistics with reporters and share media coverage of Wake Forest faculty and programs with the University community.  Below are quick tips for engaging with media.

Contact the news team to sign up for a workshop or get help preparing for an interview.

We can help you refine your message and coordinate all interactions with reporters.

Reporters often work under tight deadlines. Return calls as soon as possible and inquire about their specific deadline.

Ask for the reporter’s name and their media organization. Avoid playing favorites when granting interviews, as this can damage long-term relationships.

Clarify the story’s angle, target audience, interview format (live or recorded), and deadline. Ask for sample questions and/or topics.

Develop 2-3 concise core messages tailored to the intended audience. Gather facts, figures, and anecdotes to support these points. Anticipate potential questions and prepare responses.

Five tips for scientists speaking to reporters |Sciline/AAAS

AAAS Communication Toolkit | American Association for the Advancement of Science | The comprehensive toolkit provides guidance for scientists to build skills for more effective communication and engagement with public audiences.

Your stories inspire and inform the content created by the UMC team, and they help unify our community, define our sense of purpose and identity, and bring the Wake Forest experience to life for all of our audiences. 

The news team is here to help. Contact media@wfu.edu

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