The news team will collaborate with you on effective ways to share your book announcement and feature your expertise. Options may include, but are not limited to, a WFU news story, media advisory, inclusion in WFU newsletters, a social video and/or an expert Q&A feature. Your answers to the following questions help our team to understand the “why this matters” of your research.
Questions to ask yourself:
- What real-world problem does your book address or illuminate?
- If your book were a conversation at a dinner party, what’s the one surprising or thought-provoking insight you’d share?
- What two or three insights into current social trends, ethical dilemmas, or human experiences does your book feature that can be understood by a general audience?
- Should I submit a story/pitch idea to The Conversation? See How to Write for the Conversation.
A partnership!
Timely communication, responsiveness to WFU news inquiries, and active participation in the promotion process are key to successful media relations. The news team offers media training and encourages faculty to leverage their personal and professional networks as powerful amplifiers. Ours is an ongoing relationship beyond launch day. We will continue to look for ideas where your research might align with ongoing conversations on timely topics so that we can offer you as an expert where appropriate.
Share your news
Your stories inspire and inform the content created by the UMC team, and they help unify our community, define our sense of purpose and identity, and bring the Wake Forest experience to life for all of our audiences.
Questions?
The news team is here to help. Contact media@wfu.edu
Toolkit Contents:
Why promote your research?
How to work with the News & Public Relations Team
Storytelling: how to make research and scholarship accessible
Working with media: a reference guide
Social media: quick tips for faculty
Writing for The Conversation
Op-eds and guest columns
