Sharing your research and accomplishments can increase the impact of your work. Here are some best practices to make social media communication more effective.
Quick tips for faculty:
Share in plain language
Briefly explain your research findings or questions in a way that non-specialists can understand.
Start with the “why”
Why does this work matter? Who does it affect? Why now?
Use visuals when possible
Photos from the field or lab, charts, or a quick video can boost engagement.
Tag your department or the University
This increases visibility and helps amplify your work. University accounts include @WakeForest and @WakeForestNews on X/Twitter, @wfuniversity on Instagram or @wake-forest-university on LinkedIn.
Share articles that include your expertise
When you’re quoted or featured in the media, share the link and express appreciation to the journalist or outlet. It highlights your work and strengthens relationships for future opportunities.
Be consistent, not constant
Even one or two thoughtful posts per month can build an audience over time.
More Resources
Share your news
Your stories inspire and inform the content created by the UMC team, and they help unify our community, define our sense of purpose and identity, and bring the Wake Forest experience to life for all of our audiences.
Questions?
The news team is here to help. Contact media@wfu.edu
Toolkit Contents:
Why promote your research?
How to work with the News & Public Relations Team
Storytelling: how to make research and scholarship accessible
Working with media: a reference guide
Social media: quick tips for faculty
Writing for The Conversation
Op-eds and guest columns
