Top of page

Sharing your research and accomplishments can increase the impact of your work. Here are some best practices to make social media communication more effective.

Briefly explain your research findings or questions in a way that non-specialists can understand.

Why does this work matter? Who does it affect? Why now?

Photos from the field or lab, charts, or a quick video can boost engagement.

This increases visibility and helps amplify your work. (At Wake Forest, tag @WakeForest on X/Twitter, @wfuniversity on Instagram or @wake-forest-university on LinkedIn.)

When you’re quoted or featured in the media, share the link and express appreciation to the journalist or outlet. It highlights your work and strengthens relationships for future opportunities.

Even one or two thoughtful posts per month can build an audience over time.

Your stories inspire and inform the content created by the UMC team, and they help unify our community, define our sense of purpose and identity, and bring the Wake Forest experience to life for all of our audiences. 

The news team is here to help. Contact media@wfu.edu

Why promote your research?

Why promote your research?

How to work with the News & Public Relations Team

How to work with the News & Public Relations Team

Storytelling: how to make research and scholarship accessible

Storytelling: how to make research and scholarship accessible

Working with media: a reference guide

Working with media: a reference guide

Social media: quick tips for faculty

Social media: quick tips for faculty

Writing for The Conversation

Writing for The Conversation

Op-eds and guest columns

Op-eds and guest columns

Promoting a new book

Promoting a new book