Storytelling

How to make research and scholarship accessible

Storytelling helps translate complex scholarship into engaging, understandable narratives for broader audiences.

The news “hook”

Is there a relatable question, a surprising fact, a pressing problem, or a personal story that immediately grabs attention and highlights the “why” of your research?

The challenge/problem

Clearly state the gap in knowledge, the societal issue, or the scientific mystery your research addresses. What was the question you set out to answer?

The solution

Briefly explain your approach and key findings in simple terms. Focus on the “what you did” and “what you found” without getting bogged down in methods.

The “So what?” (Impact)

This is crucial. What are the implications of your work? How does it change our understanding, improve lives or address real-world problems? This is your ultimate takeaway.

Use analogies, visual examples and anecdotes

Complex ideas often need a familiar reference point. Metaphors bridge the gap between specialized knowledge and an audience’s understanding. Think about your research and identify a concept that’s hard to grasp. Can you compare it to an everyday phenomenon or a simple process? Can you describe it using language that also presents a mental picture.

Avoid jargon

Each academic field has its own language, but it’s often a barrier to broader understanding. Translate technical terms into plain language. Avoid acronyms and highly specialized vocabulary. If you must use a technical term, define it immediately and concisely. Don’t assume your audience knows what you mean. Prioritize clarity and the core message.

Make it personal

People connect with people. Sharing a personal story or a behind-the-scenes moment can make research findings feel more real and memorable. Did you have a “eureka!” moment? Did a surprising setback lead to a new discovery? Was there a particular person or event that inspired your research? 

Know your audience

Are they academic peers, policymakers, journalists, the general public or prospective students? Your audience dictates your language, level of detail and the communication platform you use.

Focus on the big picture

You don’t need to explain every intricate detail. Prioritize clarity and the core message.