Why promote your research?

Promoting your research is about more than just getting your work seen—it’s about maximizing your impact. A strong communication strategy ensures your hard-earned insights reach the people who can benefit from them most, solidifying your reputation as a thought leader and a valuable contributor to your field and beyond.

• Helps your expertise reach a wider audience beyond academia, including policymakers, industry leaders and the general public.
• Facilitates the adoption and application of your findings, potentially leading to real-world solutions and innovations.
• Sparks new research questions and collaborations by exposing your work to diverse perspectives.

• Increases your visibility within your field, leading to invitations for collaborations, speaking engagements and editorial board positions.
• Establishes you as a thought leader and expert, enhancing your personal brand and credibility.
• Attracts top graduate students and post-docs who are seeking to work with recognized researchers.

• Demonstrates the broader impact and relevance of your work to funding agencies, increasing competitiveness for grants.
• Showcases the return on investment for existing funders, making future funding more likely.
• Fulfills grant requirements for public engagement (Many universities and granting bodies increasingly emphasize and require public dissemination and impact of research.
• Opens doors to philanthropic support and industry partnerships interested in your specific area of expertise.