Promoting your research is about more than just getting your work seen—it’s about maximizing your impact. A strong communication strategy ensures your hard-earned insights reach the people who can benefit from them most, solidifying your reputation as a thought leader and a valuable contributor to your field and beyond.
To increase the impact and influence of your work:
- Helps your expertise reach a wider audience beyond academia, including policymakers, industry leaders and the general public.
- Facilitates the adoption and application of your findings, potentially leading to real-world solutions and innovations.
- Sparks new research questions and collaborations by exposing your work to diverse perspectives.
To elevate your professional profile and reputation:
- Increases your visibility within your field, leading to invitations for collaborations, speaking engagements and editorial board positions.
- Establishes you as a thought leader and expert, enhancing your personal brand and credibility.
- Attracts top graduate students and post-docs who are seeking to work with recognized researchers.
To impact funding and resources:
- Demonstrates the broader impact and relevance of your work to funding agencies, increasing competitiveness for grants.
- Showcases the return on investment for existing funders, making future funding more likely.
- Fulfills grant requirements for public engagement. (Many universities and granting bodies increasingly emphasize and require public dissemination and impact of research.)
- Opens doors to philanthropic support and industry partnerships interested in your specific area of expertise.
Share your news
Your stories inspire and inform the content created by the UMC team, and they help unify our community, define our sense of purpose and identity, and bring the Wake Forest experience to life for all of our audiences.
Questions?
The news team is here to help. Contact media@wfu.edu
Toolkit Contents:
Why promote your research?
How to work with the News & Public Relations Team
Storytelling: how to make research and scholarship accessible
Working with media: a reference guide
Social media: quick tips for faculty
Writing for The Conversation
Op-eds and guest columns
