Media Advisory: Wake Forest Athletics receives $7.5 million for new sports performance center

A $7.5 million gift in support of the Wake Forest Football program from alumnus Bob McCreary (’61) adds momentum to Wake Forest Athletics’ plans to move forward with a 95,000-square-foot sports performance center.

Designed to meet the training needs of more than 350 student-athletes who compete in 18 sports, the four-story sports performance center will be located behind Miller Athletic Center on the Reynolda Campus. The new building will serve as the home for the football program, while featuring a robust strength and conditioning facility that enables multiple athletes in different sports to work out simultaneously, improving upon the current Bob McCreary Strength Complex in Manchester Athletic Center. Additionally, the facility will include space for football coaches’ offices, team meeting rooms and other areas designed to enhance recruiting efforts. There will also be space dedicated to enhancing the nutrition program for all Wake Forest student-athletes with convenient access to nutritional resources and grab-and-go food options.

Wake Forest University President Nathan O. Hatch and Director of Athletics Ron Wellman will publicly celebrate McCreary’s longtime philanthropy, which includes more than $15 million in lifetime commitments, at tonight’s men’s basketball game.

“Bob came to Wake Forest in 1957 on a football scholarship, and he has never forgotten the power of a transformative gift on a young student-athlete,” said Hatch. “Bob personifies the success brought by hard work and dedication and the generosity inspired by passion and Pro Humanitate. We appreciate his magnificent gift to the sports performance center, which will enable future generations of student-athletes to compete at the highest levels.”

McCreary grew up in rural Caldwell County, N.C., with humble means. He often credits the scholarship that provided him the opportunity to receive a Wake Forest education, and as a result, enabled him to succeed in business and in life.

After a brief professional football career, McCreary worked for 20 years in sales and marketing in the furniture industry before founding his own furniture company, McCreary Modern, in 1986.

“Coming from where I came from to have what I have today, I am so incredibly blessed to give back to the University that gave so much to me,” said McCreary, a Moricle Society founding member whose significant contributions also include support for the construction of Deacon Tower and the impressive video board that bears his name at BB&T Field. “I look at this as an investment in the future of Wake Forest Football and our athletic programs as a whole. The new sports performance center is going to be a game-changer when it comes to training Wake Forest student-athletes as well as recruiting future generations of Demon Deacons, and I am looking forward to seeing it come to fruition.”

“To say that Bob’s longtime investments in the Wake Forest Football program and Wake Forest Athletics have been transformative would be an understatement,” said Wellman. “Our plans will provide a state-of-the-art space for our sports performance staff to improve every aspect of student-athlete recruitment, competitiveness and overall wellbeing.”

McCreary’s most recent gift, when combined with a recently announced $2 million gift from alumnus Alan Fox(’79, MBA ’81, P ’12) and $3 million in other gifts, brings the total commitments made in support of the football program to more than $12.5 million since the launch of Wake Will: The Campaign for Wake Forest in October and nearly $10 million since the arrival of new head football coach Dave Clawson.

Additional fundraising for the sports performance center is underway and will determine the timeline for ground breaking.

About Wake Forest University
Wake Forest University combines the best traditions of a small liberal arts college with the resources of a large research university. Founded in 1834, the school is located in Winston-Salem, N.C. The University’s graduate school of arts and sciences, divinity school, and nationally ranked schools of law, medicine and business enrich our intellectual environment. Learn more about Wake Forest University at



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