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Alicia Roberts

Associate Director, News and Public Relations

336.758.3185

Alicia Roberts began her communications career as a newspaper journalist, and her media experience now spans content marketing and social media strategy, advertising and brand strategy, media relations, podcast planning and business-to-business publishing.

She worked as metro editor at The State newspaper in Columbia, S.C., where her enterprise reporting staff won multiple awards for special investigations, and as a news editor at The Charlotte Observer. While at the Observer, she served as director of partner relations for the Charlotte News Alliance, an innovative grant project connecting newspapers with emerging hyper-local news organizations. Since 2010, she has written about health and science research, among other topics, for Wake Forest University.

Alicia earned her B.S. in English and communications from the University of Dayton in Ohio.


Stories by Alicia


Project Pumpkin brings trick-or-treating for a cause to Wake Forest campus

Wake Forest University students will welcome hundreds of local schoolchildren to campus from 3-6 p.m. Tuesday, Oct. 27, for the annual Project Pumpkin fall festival on Hearn Plaza. The University’s largest student-led community-building event, launched more than 35 years ago, Project Pumpkin invites children to the Reynolda campus for trick-or-treating, entertainment and activities. Leading up…

Categories: Community Impact


Sabin Center conference explores leading in times of environmental crisis

When systems shift in times of crisis, leadership needs change, too. For its annual fall conference, Wake Forest University’s Sabin Center for Environment and Sustainability highlights resilient leadership approaches to navigate these challenges, from research and innovation to storytelling and brand-building. “Sustainable, Just and Abundantly Wild: Resilient Leadership for Our Era” features expert scientists, business…


What the neuroscience of motivation has to say about GLP-1 drugs

Even before the era of GLP-1 weight loss drugs, Wake Forest University neuroscientist Wayne Pratt dedicated his research lab to better understanding how the brain regulates food motivation. Now, with GLP-1s a household name, his research has even greater and more immediate implications: We know that drugs like Ozempic, developed to treat diabetes because they…


It’s another record-setting year for Wake Forest's Hit the Bricks

With the help of 2,407 runners and walkers, Hit the Bricks raised over $415,750 for the Brian Piccolo Cancer Research Fund during this year’s Oct. 1 event. That beats last year’s record of 2,264 runners and walkers raising $360,000 for cancer research and patient services that the Piccolo Fund supports at Atrium Wake Forest Baptist’s…

Categories: Pro Humanitate


Wake Forest-CINCIA researchers brief pope on Amazon mercury pollution

Scientists from across the Amazon have delivered to Pope Leo XIV a briefing on mercury pollution in the region—documents that include the findings from decades of research at the Center for Amazonian Scientific Innovation (CINCIA), established in partnership with Wake Forest University’s Sabin Center for Environment and Sustainability. “Today we were able to put more…