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Alicia Roberts

Associate Director, News and Public Relations

336.758.3185

Alicia Roberts began her communications career as a newspaper journalist, and her media experience now spans content marketing and social media strategy, advertising and brand strategy, media relations, podcast planning and business-to-business publishing.

She worked as metro editor at The State newspaper in Columbia, S.C., where her enterprise reporting staff won multiple awards for special investigations, and as a news editor at The Charlotte Observer. While at the Observer, she served as director of partner relations for the Charlotte News Alliance, an innovative grant project connecting newspapers with emerging hyper-local news organizations. Since 2010, she has written about health and science research, among other topics, for Wake Forest University.

Alicia earned her B.S. in English and communications from the University of Dayton in Ohio.


Stories by Alicia


Could Medicare GLP-1 Bridge lead to bone problems?

The new Medicare GLP-1 Bridge program offers broader, more affordable access to weight loss drugs to address the growing obesity crisis. But there’s a catch when it comes to bone health. The rapid, substantial weight loss from GLP-1 use can amplify the loss of bone and muscle that occurs when older adults lose weight, said…

Categories: Experts


The World Cup is here. Here's how it can get kids moving.

With 48 international soccer teams visiting U.S. cities for pre-World Cup training – including the German Men’s National Team in Winston-Salem – a Wake Forest University Health and Exercise Science professor sees an exciting opportunity for pro players to influence the health and wellbeing of local youth for years to come.  Abbie Wrights, an associate…

Categories: Experts


Can World Cup soccer help get more kids moving?

As 48 national soccer teams converge on North American cities this summer to train for the FIFA World Cup 2026™, the stakes might go well beyond who wins or loses. These teams will spur what psychologists call the “demonstration effect.” When young people witness elite athletes perform, especially in high-profile events close to home, they…

Categories: Experts