University Marketing and Communications

When Zahir Rahman addresses the Founders' Day Convocation audience on Feb. 18 his topic will be, appropriately enough, "We are Wake Forest." Rahman is one of three finalists in the 2010 Senior Colloquium who will read their essays at convocation. Provost Emeritus Ed Wilson ('43) will speak on the history of senior orations at the event, which begins at 4 p.m. in Wait Chapel.

Dr. John McConnell, chief executive of Wake Forest University Baptist Medical Center, explains the Medical Center’s plans to expand operations and enhance the center’s national reputation.

Wake Forest moved into sole possession of second place in the ACC after outscoring Georgia Tech 15-2 down the stretch to defeat the Yellow Jackets 75-64 at the Joel Coliseum Saturday.

PepsiCo's decision to launch an online cause-related marketing program rather than advertise during the Super Bowl has generated tremendous interest. The program centers around Pepsi's pledge to donate millions of dollars to social causes voted on by Pepsi "fans." Social networking appears to be providing a more cost-effective way to reach a larger audience with greater long-term impact than television. But is it a trend that's here to stay?

The hour is late, but there is still enough time to launch a true Green Revolution to solve the world's greatest problems that all trace their causes to energy, said best-selling author and New York Times columnist Thomas Friedman in a speech at Wake Forest Wednesday night.