University Marketing and Communications

PepsiCo's decision to launch an online cause-related marketing program rather than advertise during the Super Bowl has generated tremendous interest. The program centers around Pepsi's pledge to donate millions of dollars to social causes voted on by Pepsi "fans." Social networking appears to be providing a more cost-effective way to reach a larger audience with greater long-term impact than television. But is it a trend that's here to stay?

The hour is late, but there is still enough time to launch a true Green Revolution to solve the world's greatest problems that all trace their causes to energy, said best-selling author and New York Times columnist Thomas Friedman in a speech at Wake Forest Wednesday night.

Nearly 75 million people read a romance novel in 2008, 90 percent of them women. Harlequin, the largest publisher of romance novels, publishes 120 titles a month in 25 languages. Scholars have recently started to examine this popular, but much maligned genre, and how it reflects the changing roles of women in society.

The CEOs of one of the country's largest utilities and one of the largest suppliers of natural gas agreed that America needs a bridge to cleaner sources of energy, but disagreed on what that bridge should be, during the opening session of Wake Forest's energy conference on Wednesday.

It's time again for Americans to stand up and be counted. In mid-March, census forms will be mailed or delivered to households across the country. Associate Professor of Sociology Ana Wahl, who studies housing patterns and racial integration in neighborhoods, explains the importance of the census, why fewer people may complete this year's survey, and how she uses census data in her research and teaching.