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Kim McGrath

Senior Director, News and Public Relations

336.758.3209

@KimMcGrath

Kim McGrath

With nearly 25 years experience in public relations, targeted marketing, editing, writing, project management and content creation, Kim has spent her career cultivating and maintaining close and productive relationships as a communications professional. She has 18 years of higher education experience with Wake Forest.

Kim connects Wake Forest’s leadership and experts to trends in personal and career development, employment, mentoring, internships, economics, global issues, and arts and culture. She enjoys showcasing the role higher education plays in developing communities, workplaces and the world.

In addition, Kim manages social media @WakeForestNews and @InsideWFU.

Kim earned her B.A. in English from Loyola University in Maryland.


Stories by Kimberly


Why gas prices are hard to predict

Gasoline prices have entered a period of extreme volatility. While the headlines are full of forecasts, Wake Forest University economist Robert Whaples says the most honest answer an expert can give is that the future is a moving target. “Oil prices are very hard to predict,” says Whaples. “If you ask an expert what will…

Categories: Experts


Will ‘Michael’ be the biopic to save the box office?

As the highly anticipated release of "Michael" approaches on April 24, the film industry is watching closely to see if the new movie about the "King of Pop" can do what recent biopics of Whitney Houston and Aretha Franklin could not: dominate the global box office long-term. Phillip Lamarr Cunningham, an assistant professor of Media…

Categories: Experts


Raising vaping taxes reduces teen nicotine use – for some

Over the past decade, as youth e-cigarette use reached what the Surgeon General labeled epidemic proportions, at least 30 U.S. states and numerous local municipalities have implemented excise taxes on electronic nicotine delivery systems (ENDS) to curb consumption.  In 2024, 3.5% of middle school students and 7.8% high school students, more than 1.6 million U.S.…

Categories: Research & Discovery


On Earth Day: Here’s how economics can save the Rhinos

As the world marks Earth Day, a troubling paradox has emerged in the fight to save one of the planet’s most iconic species. Data from the December 2025 CITES CoP20 global forum—a gathering where governments worldwide set the rules for international wildlife trade—highlights a startling trend. While South Africa’s anti-poaching and anti-trafficking efforts yielded a…