University Marketing and Communications

The David Letterman scandal blew over quickly, writes Professor of Marketing Michelle Roehm, because he announced his indiscretions on his own terms and used his medium – television – and his “core business” – humor – to control the message.

Wake Forest’s graduate business programs already reach out to veterans through scholarships and deferment flexibility. Now, the University is taking another step through the “Yellow Ribbon” program.

Three out of four American economists are fans of Wal-Mart, believing that the retail giant generates more benefits to society than costs, according to a survey conducted by Professor of Economics Robert Whaples.

Watching Jim Grobe on the sidelines, it’s hard to tell whether Wake Forest is winning or losing, but the Deacons head football coach says it’s his job to stay focused and not let himself get too high or too low during a game.

Darcy Delph (’09) is one of six recent graduates who are serving as Wake Forest Fellows in various University departments this year and getting an inside look at higher education.