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University Marketing and Communications

Stories by University Marketing and Communications


Teens behaving badly?

Drinking. Drugs. Caving into peer pressure. When parents expect their teenagers to conform to negative stereotypes, those teens are more likely to do so, according to new research by professor Christy Buchanan.


Managing a scandal, Letterman style

The David Letterman scandal blew over quickly, writes Professor of Marketing Michelle Roehm, because he announced his indiscretions on his own terms and used his medium – television – and his “core business” – humor – to control the message.