University Marketing and Communications

Drinking. Drugs. Caving into peer pressure. When parents expect their teenagers to conform to negative stereotypes, those teens are more likely to do so, according to new research by professor Christy Buchanan.

Senior Jill Hutchinson is only three goals short of becoming the career scoring leader for the women’s soccer team and has led the team to its best season since 2006.

The David Letterman scandal blew over quickly, writes Professor of Marketing Michelle Roehm, because he announced his indiscretions on his own terms and used his medium – television – and his “core business” – humor – to control the message.

Wake Forest’s graduate business programs already reach out to veterans through scholarships and deferment flexibility. Now, the University is taking another step through the “Yellow Ribbon” program.

Three out of four American economists are fans of Wal-Mart, believing that the retail giant generates more benefits to society than costs, according to a survey conducted by Professor of Economics Robert Whaples.