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Homegrown answers for Africa

Associate Professor of Economics Sylvain Boko, an expert in economic development in Africa, worked with more than 20 other development experts for his newest book, "Back on Track: Sector-Led Growth in Africa and Implications for Development." The book advocates a new approach to fight poverty in Africa from the inside out, rather than rely on outside financial assistance.

Muslim associate chaplain named

Khalid Griggs Khalid Griggs, imam of the Community Mosque of Winston-Salem, has been named Wake Forest's first Muslim chaplain. Imam Griggs will serve as a part-time associate chaplain to provide religious leadership for the University's growing Muslim community.

Founders’ Day Convocation to celebrate tradition of senior orations

Seniors Zahir Rahman (from left) Kate Miners and Monica Giannone will give their senior orations at Founders' Day Convocation on Feb. 18. When Zahir Rahman addresses the Founders' Day Convocation audience on Feb. 18 his topic will be, appropriately enough, "We are Wake Forest." Rahman is one of three finalists in the 2010 Senior Colloquium who will read their essays at convocation. Provost Emeritus Ed Wilson ('43) will speak on the history of senior orations at the event, which begins at 4 p.m. in Wait Chapel.

Aiming at you: Advertisers hit the mark with targeted messages

"Television, for advertising, is a dinosaur," says communication professor Ananda Mitra. PepsiCo's decision to launch an online cause-related marketing program rather than advertise during the Super Bowl has generated tremendous interest. The program centers around Pepsi's pledge to donate millions of dollars to social causes voted on by Pepsi "fans." Social networking appears to be providing a more cost-effective way to reach a larger audience with greater long-term impact than television. But is it a trend that's here to stay?

Categories: Research & Discovery


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