Kim McGrath

Director, News and Communications

Stories by Kimberly


Should adults get flu shots? Treating patients’ misperceptions is key

Deciding to get a flu shot may seem simple, but communicating about it is not, new research suggests. Unfortunately, there’s no clear prescription for how health care providers and public policy officials can effectively encourage patients to hit the flu clinic. Filling the communication gap are patients’ personal beliefs and biases about the vaccine’s effectiveness and impact on their own health.

Categories: Research & Discovery