National Archive

News

Dean appears on CNBC forum

September 23, 2010  |   For Alumni, For Parents, National, Top Stories

Dean of Business Steve Reinemund, former chairman and CEO of PepsiCo, appeared live on CNBC television as part of the coverage of the “Investing in America” town hall event with President Barrack Obama.

News

The perils of financial reform

June 21, 2010  |   National, Research

As Congress scrambles to finalize financial-reform legislation before the July 4 holiday, business professor and former Federal Reserve economist Rob Bliss warns that such sweeping reform could have serious unintended consequences.

Congress fails to grasp financial issues

June 1, 2010  |   National

Congress has largely ignored the underlying reasons for the financial crisis, writes professor Rob Bliss in US Banker. “The unwillingness to examine these broader causes means that lessons will be unlearned and another crisis more likely.”

Study: Beware mutual-fund advertising

April 20, 2010  |   National, Research

A study by law professor Ahmed Taha and other researchers has found that advertisements touting the high past returns of mutual funds are misleading investors.

March Madness: Debate team makes it to national ‘Sweet 16’

February 21, 2010  |   National, Student, Wake Forest College

Wake Forest has received two automatic bids to next month’s National Debate Tournament for finishing the debate season among the nation’s top 16 teams.

News

Aiming at you: Advertisers hit the mark with targeted messages

February 11, 2010  |   National, Research

PepsiCo’s decision to launch an online cause-related marketing program rather than advertise during the Super Bowl has generated tremendous interest. The program centers around Pepsi’s pledge to donate millions of dollars to social causes voted on by Pepsi “fans.” Social networking appears to be providing a more cost-effective way to reach a larger audience with greater long-term impact than television. But is it a trend that’s here to stay?

News

Friedman urges innovation, political will to address energy problems, starting now

February 10, 2010  |   National, Sustainability

The hour is late, but there is still enough time to launch a true Green Revolution to solve the world’s greatest problems that all trace their causes to energy, said best-selling author and New York Times columnist Thomas Friedman in a speech at Wake Forest Wednesday night.

Energizing the future: CEOs debate solutions to America’s energy crisis

February 10, 2010  |   National, Sustainability

The CEOs of one of the country’s largest utilities and one of the largest suppliers of natural gas agreed that America needs a bridge to cleaner sources of energy, but disagreed on what that bridge should be, during the opening session of Wake Forest’s energy conference on Wednesday.

Business students win national case competition, will represent U.S. in international competition

February 1, 2010  |   National, School of Business, Student, Wake Forest College

A team of four undergraduate business students took first place in the national round of the KPMG Global Case Competition in Atlanta, Ga., on Jan. 22, and will represent the United States at the international competition in Athens, Greece, in April. The team — sophomore […]

News

Energizing the future

February 1, 2010  |   National, Research, Sustainability

Wake Forest University is bringing together business leaders, leading researchers, entrepreneurs and scholars for a two-day conference to address America’s growing energy problem and to lay the groundwork for solutions. Columnist and best-selling author Thomas Friedman will deliver the conference’s keynote address.