Aiming at you: Advertisers hit the mark with targeted messages
PepsiCo's decision to launch an online cause-related marketing program rather than advertise during the Super Bowl has generated tremendous interest. The program centers around Pepsi's pledge to donate millions of dollars to social causes voted on by Pepsi "fans." Social networking appears to be providing a more cost-effective way to reach a larger audience with greater long-term impact than television. But is it a trend that's here to stay?Categories: Research & Discovery
Nearly 75 million people read a romance novel in 2008, 90 percent of them women. Harlequin, the largest publisher of romance novels, publishes 120 titles a month in 25 languages.
Scholars have recently started to examine this popular, but much maligned genre, and how it reflects the changing roles of women in society.
It's time again for Americans to stand up and be counted. In mid-March, census forms will be mailed or delivered to households across the country. Associate Professor of Sociology Ana Wahl, who studies housing patterns and racial integration in neighborhoods, explains the importance of the census, why fewer people may complete this year's survey, and how she uses census data in her research and teaching. 
Wake Forest University is bringing together business leaders, leading researchers, entrepreneurs and scholars for a two-day conference to address America's growing energy problem and to lay the groundwork for solutions. Columnist and best-selling author Thomas Friedman will deliver the conference's keynote address.
The nation was watching as President Obama delivered his first State of the Union address on Wednesday night. So were members of the Wake Forest faculty who later provided this analysis of the president's speech.
With the political temperature rising again as we move towards crucial mid-term elections, a new book by political science professor David Coates aims to raise the quality of public debate on key issues, and to help progressive candidates avoid the fate of Martha Coakley in Massachusetts.
Michelle Obama may be the first African-American first lady, but in other respects she's not that different from her predecessors, says Professor of Political Science Kathy Smith, who studies first ladies. "Michelle Obama offers continuity to the past with her traditional interpretation of the first lady role," says Smith, the author of a chapter on Rosalynn Carter in the book "American First Ladies" and co-author of two books on the American presidency.