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Professor waits to hear from Chile

Professor Peter Siavelis, who used to live in Chile, is waiting to hear if former colleagues there are safe after a massive earthquake hit the country on Saturday. The University is not aware of any faculty or students who were in the country at the time of the earthquake.

Homegrown answers for Africa

Associate Professor of Economics Sylvain Boko, an expert in economic development in Africa, worked with more than 20 other development experts for his newest book, "Back on Track: Sector-Led Growth in Africa and Implications for Development." The book advocates a new approach to fight poverty in Africa from the inside out, rather than rely on outside financial assistance.

Aiming at you: Advertisers hit the mark with targeted messages

"Television, for advertising, is a dinosaur," says communication professor Ananda Mitra. PepsiCo's decision to launch an online cause-related marketing program rather than advertise during the Super Bowl has generated tremendous interest. The program centers around Pepsi's pledge to donate millions of dollars to social causes voted on by Pepsi "fans." Social networking appears to be providing a more cost-effective way to reach a larger audience with greater long-term impact than television. But is it a trend that's here to stay?

Categories: Research & Discovery


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