Dean of Business Steve Reinemund, former chairman and CEO of PepsiCo, appeared live on CNBC television as part of the coverage of the “Investing in America” town hall event with President Barrack Obama. Categories: University Announcements
As Congress scrambles to finalize financial-reform legislation before the July 4 holiday, business professor and former Federal Reserve economist Rob Bliss warns that such sweeping reform could have serious unintended consequences. Categories: Research & Discovery
Categories: University Announcements
Categories: Research & Discovery
Categories: Experiential Learning, University Announcements
PepsiCo's decision to launch an online cause-related marketing program rather than advertise during the Super Bowl has generated tremendous interest. The program centers around Pepsi's pledge to donate millions of dollars to social causes voted on by Pepsi "fans." Social networking appears to be providing a more cost-effective way to reach a larger audience with greater long-term impact than television. But is it a trend that's here to stay?Categories: Research & Discovery
The hour is late, but there is still enough time to launch a true Green Revolution to solve the world's greatest problems that all trace their causes to energy, said best-selling author and New York Times columnist Thomas Friedman in a speech at Wake Forest Wednesday night.Categories: Environment & Sustainability
Categories: Environment & Sustainability
Categories: Experiential Learning, University Announcements
Wake Forest University is bringing together business leaders, leading researchers, entrepreneurs and scholars for a two-day conference to address America's growing energy problem and to lay the groundwork for solutions. Columnist and best-selling author Thomas Friedman will deliver the conference's keynote address.Categories: Environment & Sustainability, Research & Discovery