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Ads for dads: WFU professor advises on new Barbie campaign

An image from a Barbie commercial of a dad and daughter playing with Barbies Grooming Barbie®’s hair is one thing, but grooming her latest ad campaign is quite another. That’s the opportunity at hand for Wake Forest University education professor Linda Nielsen, a leading expert on fathers and daughters, who is now weighing in on marketing efforts for the world’s most iconic doll.

Categories: Research & Discovery


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