Super Bowl ads worth it, expert says
Ads for Sunday’s Super Bowl cost as much as $3 million for every 30-second spot, but the exposure is worth the expense, says marketing professor Sheri Bridges, an expert on branding and advertising.
Categories: Arts & Culture, Athletics
Some of the world's most gifted marketing students will be at the top of their game as they compete for sizable awards and prestige in the Schools of Business 2010 Marketing Summit, a premier annual case competition to be held Thursday, Feb. 4 through Saturday, Feb. 6.
Wake Forest University is bringing together business leaders, leading researchers, entrepreneurs and scholars for a two-day conference to address America's growing energy problem and to lay the groundwork for solutions. Columnist and best-selling author Thomas Friedman will deliver the conference's keynote address.