Managing a scandal, Letterman style
The David Letterman scandal blew over quickly, writes Professor of Marketing Michelle Roehm, because he announced his indiscretions on his own terms and used his medium – television – and his “core business” – humor – to control the message.
Categories: University Announcements
Three out of four American economists are fans of Wal-Mart, believing that the retail giant generates more benefits to society than costs, according to a survey conducted by Professor of Economics Robert Whaples.
Darcy Delph (’09) is one of six recent graduates who are serving as Wake Forest Fellows in various University departments this year and getting an inside look at higher education.
Several professors are using iClickers in their classrooms to create an interactive learning environment and get instant feedback to make sure that students are understanding difficult concepts.